Audiovisual, Branding, Strategy, Top in the home
BRIEF
ElPozo 1954 is ElPozo’s premium range of products, which aims to improve the perception of quality and link the brand with new to improve the perception of quality and link the brand to new values of modernity, modernity and emotion. Values of modernity, modernity and emotion. For this reason, ElPozo Alimentación wanted to reposition its brand, increase notoriety and thus achieve an impact on its total sales. The objective was to give the brand more emotional values and connect with the consumer by appealing to good taste.
IDEA
For the new 1954 positioning, we proposed “Choose what excites you” as the campaign claim for 2024. As the campaign claim for 2024 and 2025. This campaign is presented through two through two TV spots, a radio spot, graphic material for media and RRSS, as well as unconventional actions that link users with the brand. With the brand. All this through stories of people who, overnight, are aware of the importance of each morning are aware of the importance that each choice has in their lives. They are people who choose not to live automatically, but make decisions that they really want to make. They really want to make. Those that genuinely excite them.
In this project we have also counted with the participation of the group Viva Suecia, to accompany, with their version of “La alegría de vivir”, the campaign throughout its journey.
