EL POZO 1954.

Audiovisual, Branding, Strategy


El Pozo asked us for a different audiovisual spot, capable of bringing together each one of the products families that make up the core brand. Each aligned under the name of its identifying seal, but marking the distinction and independence of all of them, its claim, “One more of the family”, had to be present.


This claim was the trigger for our proposal. We used it as the basis for a script in which we personified the brands, giving them a unique personality and very specific values. We were able to identify these brands with a member of the family according to the target’s age, lifestyle, tastes and hobbies, and even their personality. This audiovisual spot has helped us to generate the idea that each ELPOZO brand is not only a brand, but has become a member of this great family.

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