LOEWE.

BRIEF

To generate an internal LOEWE communication campaign that would highlight the work of the professionals who make up the brand’s different departments.

IDEA

We highlighted the work of the different departments based on a famous quote from the book The Little Prince: “What is essential is invisible to the eye. It is only with the heart that one can see well”. Showing the difference between what happens when a customer enters the store and, in parallel, the whole team behind what she sees.