Audiovisual, Strategy
BRIEF
La Explanada, the flagship brand of the Aceitunas Cazorla Group, is launching a new product on the market designed especially for the youngest members of the family.
These fun olives stand out for their colourful tins and the games and crafts they contain inside each pack. In addition, they are made with a reduced salt content and their consumption perfectly complements the daily diet of children.
IDEA
Most children love olives and with Explanada Looney Loops they enjoy eating healthy and at the same time have the opportunity to play with their favourite characters.
Hence the idea of “bringing the olives to life” as if they were cartoons, characterizing them with mouths and eyes and giving them a personality of their own, capable of empathizing with the little ones.
