Audiovisual, Digital, Strategy
BRIEF
Ilia Topuria is a Georgian-born mixed martial arts (MMA) fighter who competes in the featherweight division of the Ultimate Fighting Championship (UFC). He is the only Spaniard in history to enter a Top 15 in the UFC, besides being the youngest European in the organization: the most relevant of MMA worldwide.
The challenge was to develop a communication plan and a personal brand for Ilia that would boost his popularity and focus his perception as an athlete, transforming him into the main reference of MMA in Spain.
IDEA
If there is one thing that stands out about Ilia Topuria, it is his confidence. His determination to set and achieve his goals. To reach the highest. To the Top.
A concept that, curiously, Ilia has integrated into its own surname. This is the basis of a positioning (“Be Top”) around which we have developed both its new brand and its associated supports. An aesthetic and conceptual proposal that transmits confidence, effort and discipline. Pure Topuria. Pure Top.
