Branding, Strategy


The Gran Bilbao Hotel (GBH) is an urban hotel that prides itself on offering guests spaces with personality where they can create their own story. An environment designed not to leave anyone indifferent, adding to the basic characteristics popularly linked to a hotel additional services and facilities that differentiate it from the offer of the area, such as themed rooms, a very careful gastronomic offer and, in general, a spirit characterized by proximity to guests and the adaptation to different lifestyles related to sports, fashion, culture, art or social commitment, among others.

We were faced with the challenge of consolidating the project through a branding and strategic positioning exercise that would make it shine.


El GBH is a hotel that shies away from the static. There are always things happening within its walls. Inspired by this fact, we decided to develop a visual code as dynamic as the hotel itself. A set of resources that, in a consistent manner, could reflect the diversity of experiences to be had at GBH through a unique system of shapes and colors.

In this way, we achieved a contemporary and adaptable brand, applicable to all spaces, ideas, and communication initiatives centered around GBH.

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