Branding, Digital


The challenge was important: to develop from scratch an e-commerce dedicated to cosmetics and beauty. An online space capable of differentiating itself by attitude, message and content. To find its voice, its tone and its style.


A concept capable of evoking luxury and cheekiness through a single word: Maisolence. And an associated website that will never settle for being a mere sales platform. Maisolence is e-commerce, but also content, inspiration and lifestyle. A complete guide to help you find your own version of beauty: Beauty in You.

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