La Opinión de Murcia was 30 years old. 30 years telling the most fervent news of everything that happens in the Region. Talking about sport, economy, culture, leisure, life and style. But, above all, promoting opinion.
With the aim of giving all the prominence to the brand on its 30th anniversary, we decided to use the naming itself as the central axis.
Emphasizing and marking the “ON” of “LA OPINION” as a clear symbol of activation and digitalization. Avoiding in this way of past dyes linked to this type of anniversaries and betting on an approach of progress, evolution and, ultimately, future that would dye the set of aesthetic elements and content of the act.