The popular platform YouTube Shorts invites creators to record and share videos lasting 60 seconds or less, creating trends, developing their creativity and ideas with complete freedom. This is something we kept in mind when conceptualising their annual event in Madrid.


Taking the concept of "Your Own Universe" as a starting point, an event was planned that welcomed more than 100 influencers and content creators from the platform, who were able to enjoy themselves in an environment dressed in an omnipresent red and designed to reflect the extraordinary variety that characterises the content of "YouTube Shorts", interacting with table football, a giant Jenga game or live tattoos, among other activities.

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