The Quirónsalud hospital group is the leading healthcare company in our country, with clinics, hospitals and residences throughout Spain. Its arrival in a city like Alicante, which already has a high density of private healthcare options, required a direct and differential communication.
Focus communication on what really matters: the hands of the professionals who are going to treat you and your loved ones. They are the ones who, among other things, differentiate Quirónsalud. Through the axis “Alicante’s health, in the best hands”, we developed graphics and audiovisual pills starring the main doctors (and their hands), as well as developing an eminently experiential event on arrival in Alicante, with a guided tour of the new facilities as a highlight of the event.