Events
BRIEF
Jimten, part of the Aliaxis group and a leading brand in fluid handling solutions, celebrated its 60th anniversary by entrusting Grupoidex and 3Dids with the design of a commemorative campaign. The aim was to construct a narrative that highlighted its history and its relationship with employees, distributors and installers at a key moment for projecting its vision for the future through strategy, creativity and the organisation of a final event as the grand finale of the campaign.
IDEA
‘Unconditional’ is the creative concept that underpins the entire campaign: a declaration of mutual commitment between Jimten and those who have made its growth possible over six decades. Through multi-channel actions and a commemorative event, a narrative is constructed that connects the brand’s history with its current values: innovation, proximity and excellence. The staging of the final event reinforces this human bond, projecting a cohesive, grateful brand image with a decidedly sustainable outlook towards the future.
