Events
BRIEF
Imaginarium reopened and our challenge was to design an emotional initiative up to the iconic brand’s standards. The objective was to reconnect with the generation that grew up with it and regain relevance in a competitive context, generating expectations from the beginning.
IDEA
Here’s a refined version that keeps your tone and meaning but improves clarity, grammar, and flow:
Madrid is home to many of the most famous doors in Spain, but the Imaginarium door is the most recognizable of all. Under the concept ‘Come back in’, we brought their iconic doors to the city’s most emblematic ones to invite people to walk through them, turning that moment into an emotional experience linked to memory, imagination, and play. The initiative generated online buzz, increased organic reach, and strengthened the emotional connection between the brand and an entire generation.
