Branding
BRIEF
On the occasion of its 25th anniversary, Horneo, a leading company in the production and distribution of baked goods, presented us with the challenge of updating its identity to reflect its evolution, highlighting its key role in the growth of its customers and strengthening its position in the sector. To achieve this, we developed a renewed and coherent visual identity that was adaptable to different formats and media, while projecting a more current, dynamic image aligned with its purpose.
IDEA
A comprehensive rebranding that celebrates Horneo’s journey and growth through a new visual identity is what we implemented for the renowned brand. Starting with the slogan “Behind your growth,” the project articulates a narrative focused on supporting and promoting the development of its customers.
The update includes a more contemporary color palette, with an logotype that represents growth with the metaphor of expanding dough, and a coherent image that projects dynamism without losing the connection with its history.
