On February 6th, Carlos Mazón, President of the Generalitat, accompanied by Nuria Montes, the councillor for Innovation, Industry, Commerce, and Tourism, presented IVACE + I at the Palacio de las Comunicaciones in Valencia. This brand brings together the Valencian Institute of Business Competitiveness (IVACE) and the Valencian Innovation Agency (AVI).
Continuing to enhance the competitiveness of the Valencian business fabric and fulfilling the promise of streamlining administration, which were previously seen as obstacles to the region’s business development, are the two fundamental objectives of the merger.
A project we have undertaken at Grupoidex, in collaboration with Kártica Branding, posed the challenge of shaping the brand identity to convey a very clear message to the entire community: to enhance the competitiveness of businesses, but in a more ‘conscious’ manner. Conscious of the fact that, in order to increase business competitiveness, it is essential to have an administration that is also competitive. And conscious that, to be the trusted partner of all Valencians, we need an administration that is like them. A more humane, accessible, efficient, sustainable, and prepared administration. Precisely, more like you.
